You’ve just read one of the most successful urban legends of the past fifteen years.
There’s a ring of organ thieves operating in this city, and they got to you. The operator said, “Sir, don’t panic, but one of your kidneys has been harvested. Is there a tube protruding from your lower back?”Īnxious, he felt around behind him. She said, “Sir, I want you to reach behind you, slowly and carefully. The operator seemed oddly familiar with his situation. He picked it up and called 911, his fingers numb and clumsy from the ice. call 911.Ī cell phone rested on a small table beside the bathtub. He looked around frantically, trying to figure out where he was and how he got there. Rather, that was the last thing he remembered until he woke up, disoriented, lying in a hotel bathtub, his body submerged in ice. And that was the last thing he remembered. The woman walked to the bar and brought back two more drinks-one for her and one for him. He’d just finished one drink when an attractive woman approached and asked if she could buy him another. Afterward, he had some time to kill before his flight, so he went to a local bar for a drink. Dave was recently in Atlantic City for an important meeting with clients. All rights reserved.Ī friend of a friend of ours is a frequent business traveler. Their most recent book is The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian.
Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. He lives in Los Gatos, California.ĭan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He has helped over 450 startups hone their business strategy and messages. About the AuthorĬhip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas - and tells us how we can apply these rules to making our own messages stick. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers the charities who make use of the Mother Teresa Effect the elementary-school teacher whose simulation actually prevented racial prejudice. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds - from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits.
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